Birkenhead Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

2. Our Use of Your Data

Your personal information is used for these key purposes:

• Service Provision in Birkenhead:
  • Managing your vehicle rental bookings and agreements is a priority for us. We verify your identity to confirm that you meet our rental criteria. Our team organizes the collection and return of vehicles efficiently. Payments, deposits, and any associated charges are processed securely to ensure a smooth experience.
• Customer Communication (Contractual Obligations in Birkenhead):
  • Issuing booking confirmations and rental updates. Addressing your questions and offering customer assistance. Informing you about any modifications to our services or policies.
• Marketing Consent and Legitimate Interests in Birkenhead:
  • We will send promotional offers, newsletters, and service updates only with your consent or legitimate interest. You can opt out whenever you wish.
• Service Enhancement in Birkenhead (Legitimate Interest):
  • Assessing website interactions to refine user experience and functionality. Conducting research to optimize our vehicle fleet and service offerings in Birkenhead.
• Compliance with Local Regulations:
  • Adhering to local laws, regulations, and tax obligations. Protecting against fraud and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Information With Us

• Local Service Providers: We collaborate with third-party companies, including payment processors and IT support, to facilitate our services. These partners are contractually required to safeguard your information.

We do not share your personal information with third parties for marketing.

4. Data Protection

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, changes, disclosure, or destruction. This includes encryption, access controls, secure servers, and routine security evaluations. However, it is important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policies

We retain your personal information only for the time needed to achieve the purposes it was collected for, including compliance with legal, accounting, or reporting obligations. The duration for which we hold this information varies based on the type of data and the context in which it is processed.

Your Rights in Birkenhead

Your rights under UK data protection law in Birkenhead:

• Access to Your Information: Obtain a copy of your personal information on file.

For assistance with your rights, please reach out using the details below.

Cookies and Tracking Practices

Our website employs cookies and similar technologies to improve your browsing experience, analyze visitor traffic, and tailor content to your preferences. You have the option to adjust your cookie settings via your browser at any time.

8. Updates to Policy

This Privacy Policy may be updated from time to time to reflect changes in practices or legal obligations. Any updates will be posted on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how your information is handled.

Birkenhead Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out to us: